When you design a new web site that you want to make into one of the highest rated web sites for its subject matter, you should start thinking about how search engine optimization will affect the design of the web site right from the start. What are some of the ways in which search engine optimization concerns decide how your web site should be linked together? While there are some differences between the algorithms that are used by the different major search engines such as Google, Yahoo, MSN and so on, the pattern that most people use to decide how their site will be laid out is the one determined to be the most attractive for the Google algorithm. 

This site design encourages people to create one front page for their site and a lot of minor pages about topics related to the main topic of the site. These minor pages all link back to the main page. There are also a few other considerations that you might make into the structure of your site to try to tweak it until it is perfect but this is the general idea. Because the Google algorithm and the other web crawler algorithms want to see links incoming to a page, collecting all of the traffic you can with the outer pages and making them all point to the inner page boosts your web site as a whole. 

Keeping this site design in mind you can create a web site that will get the best search results and benefit from great search engine optimization structural techniques.